About Air Canada Rouge

**Air Canada Rouge** is a **low-cost subsidiary** of Air Canada, established in December 2012 and commencing operations in July 2013, specifically designed to serve the growing leisure travel market by offering affordable flights to popular vacation destinations[1][2][3]. Its inception aimed at competing with other Canadian leisure carriers such as Air Transat, Sunwing, and WestJet, focusing on routes primarily to Europe, the Caribbean, Mexico, and the United States[1][2]. Starting with a modest fleet of four aircraft—two Airbus A319s and two Boeing 767s transferred from Air Canada—Rouge rapidly expanded its fleet and network. Within 18 months, it grew to 28 aircraft, with plans to operate up to 16 Boeing 767s, 20 Airbus A319s, and five Airbus A321s by mid-2016. By 2016, the Boeing 767 fleet alone had increased to 19 aircraft, though the airline later transitioned to an all-Airbus narrowbody fleet composed of A319, A320, and A321 models[1][2][5][7]. Air Canada Rouge’s business model involved densifying seats on transferred aircraft to reduce unit costs—for example, increasing A319 seating from 120 to 142 and Boeing 767 seating from 211 to 264—enabling competitive pricing for leisure travelers[2]. The airline rapidly expanded its route network beyond the original Toronto hub to include key Canadian cities such as Vancouver, Calgary, and Montreal, offering flights to popular leisure destinations like Los Angeles, Miami, Honolulu, Mexico City, and seasonal routes to Osaka/Kansai in Japan[1][3]. Notable aspects of Air Canada Rouge include its strategic role within the Air Canada group as a labor cost-effective operation, allowing the parent company to compete robustly in the leisure segment without cannibalizing its mainline business[5]. Rouge has provided Canadian travelers with increased access to affordable vacatio

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